Cold calls are often won and lost in the opening moments.

Here are a few ways to open your calls that humanize you, put prospects at ease, and open up the opportunity to share why you’re calling.

The “Permission Based” Opener 

Hi Tim, it’s Chris calling from Zoominfo. I’ve gotta come clean. This is a cold call and I know I’m an interruption. Do you have 15 seconds for me to tell you the specific reason why I’m calling? You can decide if you want to talk further. 

The “Funny” Opener 

Hi Josh, you’d probably rather be in Jury duty than get a cold call… would you like to hang up or roll the dice and hear why I’m calling? Are you feeling lucky today?

The “To The Point” Opener 

Tim, my name is Chris and I’m calling because I work with other engineering leaders like yourself at Series A & up SaaS companies to save money on the cloud. Can I take 15 seconds to tell you a bit more about why I’m calling? You can decide if 

The “Sent You An Email” Opener 

Hi Tim, this is Chris from Zoominfo. I sent you an email the other day, did you receive it by any chance?”

There are many other ways to open your cold calls but some of the common ingredients across all good cold call openers is that they:

• Place a focus on acknowledging the awkward nature of cold calls

• Demonstrate empathy that the call is an interruption to the prospects day

• Feel intentional (often alluding to a specific reason one is calling)

• Put the prospect in control (they are welcome to hang up) 

Feel welcome to try out these openers and adjust the wording to fit your own style or simply take the ingredients above to concoct your own cold call openers from scratch.  

Remember that cold call openers aren’t as much about the perfect scripting as they are about delivering your words in a way that sub communicates trustworthiness

Communicating in a way that is authentic and from a place of confidence and composure will build trust more than the words you string together. 

You can even make a speaking blunder and laugh out loud about it with the prospect in the moment and immediately build trust and connection with them that opens up a dialogue. 

That said, if you want to show up in a way that is confident and composed commit to: 

• A practice of role playing with your teammates so your delivery becomes natural

• Consistently making more calls than expected so quantity becomes quality

• Setting intentions before your calls and trusting yourself in the moment

It only takes one strong opener and conversation to change your week, month, quarter, year, or career! 

Happy hunting my friends and cheers to opening up more cold conversations and always staying curious to see where they can go!

Happy Selling & Happy Living,

Chris

​

​

New Weekly Youtube Release Schedule!

I’ve updated my youtube banner to reflect a new, consistently weekly upload schedule at the following days and times EVERY WEEK! 

• Shorts every day at 9 am Central

• Longform videos every Tuesday at 10 am Central

• LIVE interviews every Wednesday at 6 pm Central 

—----------------------------------------------------------------------------------------------------------------------

How I can assist you now:

In between emails feel free to check out my website which is designed to...

• Educate you on the opportunity in tech sales & why it's a life changing career path (Homepage) 

• Point you to resources that will help you create personal & professional success (Learning Resources) 

• Discover how I can partner with you to support you on your tech sales journey (Career Coaching) 

• Browse through a range of potential tech sales mentors with proven success (The Mentor Network) 

​

​

Stay Tuned For My Self Paced Course!

I’m working on getting my Tech Sales Accelerator curriculum off the ground and I can’t wait to share it with you in the coming months. It covers everything you need to land an SDR role in tech sales at a company that you love, become a top performer, and get promoted!

​

​

Questions For Me? 

If you have specific burning questions and are looking for coaching support as you navigate your tech sales job hunt or path to your next promotion don't hesitate to email me at chrisbussingchannel@gmail.com and I'll get back as soon as I can!